In a competitive retail landscape the stakes for customer mindshare have never been higher. In response, many retailers are seeking to establish rewards programs as a means of strengthening their relationships with shoppers. And yet, getting a loyalty program right is no trivial task. Retailers must apply strong focus and make the right investments in their rewards programs to stay head of the pack and keep their customers loyal. VenXMart Loyalty & Promotion module is up to this challenge. It enhances shopper retention and spend, and influences shopping patterns to retailers’ advantage, while enabling retailers to manage a broad range of marketing initiatives.

       Loyalty & Promotion grants valuable access to customer transaction and item data, providing retailers with in-depth insight into purchasing history and trends. The solution helps retailers’ marketing create and personalize promotions and coupons, segment customers, devise offer management and loyalty strategies, and manage, deliver and analyze a rich array of campaigns. At the end of the day, Loyalty & Promotion enhances customer experience and boosts customer retention and spend, enabling retailers to achieve increased sales and build a stronger, more differentiated brand.

"Optimized marketing decision making via true understanding of customer profiles, and direct targeting of shoppers most likely to contribute to increased retailer profitability."

Centralized end-to-end loyalty and promotional campaign management, from initial setup to individual, personalized points of purchase.
Flexible execution of the most complex marketing programs with real time responsiveness.
Easy-to-use solution that enables retailers to start small, then expand as their loyalty objectives and marketing departments grow.
Can track and record virtually unlimited customer rewards, including stored value, points, number of store visits, coupons and pricing.
Retail chain-wide loyalty club membership card management.
Full integration of points and cash credit accumulators and centralized generation of multiple aggregator-based benefits.
A retail-centric rules engine providing precise and reliable segmentation infrastructure, including tiering and on-going validation or detachment of segment member association.